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Marketing Funnel Checklist

Top of Funnel (Awareness Stage)

This stage focuses on creating awareness about your product or service through broad-reaching marketing efforts aimed at generating interest and attracting leads.

  • Identify target audience
    Define the demographics and interests of your potential customers.
  • Create engaging content
    Produce content that resonates with your audience to spark interest.
  • Optimise website for SEO
    Improve your website's visibility in search engine results pages.
  • Develop social media presence
    Build and maintain active profiles on key social platforms.
  • Implement content marketing strategy
    Plan and execute a strategy to distribute your content effectively.

Middle of Funnel (Consideration Stage)

During this stage, potential customers evaluate your offerings by consuming more in-depth content, helping them make an informed decision about their purchase.

  • Offer free webinars or e-books
    Provide valuable information products for free to build trust and capture lead information.
  • Send personalised emails
    Tailor email communications based on user behaviour and preferences.
  • Utilise lead nurturing campaigns
    Engage with leads consistently through automated marketing campaigns.
  • Enhance product demos or trials
    Offer hands-on experiences to showcase the value of your product.
  • Gather and use customer testimonials
    Use positive feedback from customers to enhance credibility.

Bottom of Funnel (Decision Stage)

This final stage entails providing potential customers with all the necessary information and support to facilitate their purchase decision, leading directly to sales.

  • Create urgency with time-limited offers
    Encourage quicker decision-making by creating a sense of urgency.
  • Provide detailed product comparisons
    Help customers understand why your product is the best choice.
  • Offer exclusive discounts
    Provide special pricing as a final incentive for purchasing.
  • Strengthen sales support
    Ensure your sales team is ready to assist and close deals efficiently.
  • Close with a strong call to action
    End communications with a compelling and clear action for customers to take.

Paid Ads Audit and Optimisation

This process involves reviewing and optimising your paid advertising efforts to ensure maximum efficiency and return on investment.

  • Review targeting and segmentation
    Evaluate and refine how ads are targeted to better reach intended audiences.
  • Analyse ad spend and ROI
    Check if the budget is being spent wisely and is generating a good return.
  • Test different ad creatives
    Experiment with various ad formats and designs to see which works best.
  • Optimise landing pages
    Improve landing pages to boost conversion rates.
  • Track and measure performance metrics
    Use analytics to track ad performance and make data-driven decisions.

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